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flux branding

Powered by change,
we transform brands
from now to next.

Flux is a Brand Transformation Studio.

How we work
right-down

Strategy driven.

Innovation inspired.

Human focused.

KENRA_Tall_Thumb View Project

Kenra Evolving an Icon

  • Brand Strategy
  • Messaging
Coro logo gif View Project

Coro Elements of Living

  • Brand Position
  • Website
  • Signage
Taft_365x525 thumb View Project

The Taft Bldg A Hollywood Original

  • Brand Positioning
  • Identity
  • Website
TT_Logo_animation_05 View Project

Tiny Talks Big inspiration starts tiny.

  • Brand Positioning
  • Identity
HEADER IMAGE_SQ View Project

Azero Steelhead Leading the Current.

  • Brand Positioning
  • Naming
Genicook Homepage View Project

Genicook Good For Generations

  • Brand Positioning
  • Packaging
Cactus Graphic Tee View Project

Spotify Studios. Audio meets Visual.

  • Creative
  • Merchandising
FaceX_Wide View Project

FaceX Exponetially Better Facials

  • Brand Positioning
  • Naming
  • Brad Identity
Groveland_Tall View Project

The Groveland Roam. Rest. Repeat

  • Brand Positioning
  • Identity
  • Messaging
ArtHaus_Wide Thumb View Project

Arthaus Purpose built for better.

  • Brand Architecture
  • Brand Positioning
  • Messaging
DeBuzz_Thumb Vert525 x 365 View Project

DeBuzz Your New Party Buddy.

  • Identity
  • Packaging
  • Website
Olive Bus stop View Project

Olive DTLA Living Artfully in DTLA

  • Property Positioning
  • Launch Campaign
Sunrose_Logo View Project

The Sun Rose Were you there?

  • Naming
  • Identity
Sky_Feature View Project

Sky Ala Moana Touch the Sky?

  • Brand Positionig
  • Naming
  • Identity
Vistity_Feature_Thumb_365 x525 View Project

vistity Share Your World.

  • Brand Positioning
  • Strategy
Arbora_stationery View Project

Mindful Living Mindful Living in Palo Alto

  • Brand Positioning
  • Naming
  • Website
View Project

Flax Coffee Introducing America to Telba

  • Brand Positioning
  • Identity
  • Packaging
Palma_Wide View Project

Palma Life Well Made

  • Brand Platform
  • Naming
  • Identity
View our portfolio

We build brands that

Excite.

Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

Learn more about us

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.

See how we work

Ignite

Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.

Distill

Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.

Energize

Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.

Activate

Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

The shape of things right now

The shape of things right now

Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

First Tuesday | April 2026

First Tuesday | April 2026

A journal of the ever-changing state of change in the branding world. APRIL 2026  | Edition 184 PERSONAL NOTE The…

Tiny Canvas, Big Impact

Tiny Canvas, Big Impact

Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

The Brand Value Framework

The Brand Value Framework

  This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…

Designing the Experience:

Designing the Experience:

Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….

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