flux branding
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we transform brands
from now to next.
Flux is a Brand Transformation Studio.
Strategy driven.
Innovation inspired.
Human focused.
We build brands that Excite.
Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.
To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.
Ignite
Brand Discovery
Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.
Distill
Brand Positioning
Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.
Energize
Brand Identity
Brand Identity We create tangible brand elements like visual language and core messaging.
Activate
Brand Expression
Brand Expression Communications and campaigns that build awareness and inspire action.
Trusted by changemakers.
We think out loud.
Take a look inside the Flux mind.
The Powerful Nature of Brand Archetypes
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
What is Branding?
We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…
Inspiration: Classic Movie Posters
This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…
Inspiration: Boutique Hotel Brands
We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…