flux branding

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Flux is a Brand Transformation Studio.

We build brands that


Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.


Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.


Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.


Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.


Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…