flux branding

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Flux is a Brand Transformation Studio.

We build brands that


Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.


Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.


Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.


Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.


Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

Generational Intelligence: A New Approach to Branding

Understanding the target audience is essential in crafting authentic branding. It ensures that the brand’s messaging, products, and services resonate…

5 Successful Rebranding Examples (+ Case Studies)

Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…

Inspired Design in the Desert

As creatives we are always looking for inspiration. Something that sparks an idea or makes us feel something profound. Eventhough…

The Ultimate 4-Part Rebranding Checklist For Success

Every business will have its own tailored branding experience, but a rebranding checklist can help you prepare for all the…

5 Female Designers Who Changed Graphic Design

As we commemorate Women’s History Month, it’s crucial to shine a light on the pioneering women who have left an…