flux branding

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Flux is a Brand Transformation Studio.

We build brands that


Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.


Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.


Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.


Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.


Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

BREAKING: Flux Branding Contributes to SmartCups Victory in 2023, Clinching $250,000 Grand Prize Kudos to Chris Kanik of SmartCups on…

5 Successful Rebranding Examples (+ Case Studies)

Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…

11 Tips for Attracting and Retaining Talented Employees With Branding

Talented employees are hard to find. You post job listings on a dozen different job boards (including LinkedIn). You post…

The Ultimate Guide to Rebranding a Company

Why are you thinking about rebranding a company right now? This isn’t the work of one person, one department, or…

10 Rebranding Services Your Company Could Benefit From

Rebranding services cover a wide spectrum of offerings. When you start looking at which ones your company needs for its…