flux branding

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Flux is a Brand Transformation Studio.

We build brands that


Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.


Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.


Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.


Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.


Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

10 Rebranding Services Your Company Could Benefit From

Rebranding services cover a wide spectrum of offerings. When you start looking at which ones your company needs for its…

20 Qualities To Look for in a Top LA Branding Agency

How can you be sure the LA branding agency you choose is safe to trust your brand with? Your brand…

Hypnotized by the Machine: Refik Anadol’s “Living Paintings”

AI seems to be everywhere these days. With the wide scale availability of numerous AI-generated imaging and text softwares, we’ve…

The Secret to Branding? It’s Personality

Would you describe Google as smart? SpaceX as bold and fearless? Hershey’s as an old friend? Chances are, the brands…

5 Reasons Why: Your Brand Needs Frontify

Flux is Now a Frontify Agency Partner Flux is excited to announce we are now a Frontify agency partner. Frontify…