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flux branding

      Powered by change,
      we transform brands
      from now to next.

      Flux is a Brand Transformation Studio.

      How we work
      right-down

      Strategy driven.

      Innovation inspired.

      Human focused.

      KENRA_Tall_Thumb View Project

      Kenra Evolving an Icon

      • Brand Strategy
      • Messaging
      Coro logo gif View Project

      Coro Elements of Living

      • Brand Position
      • Website
      • Signage
      Taft_365x525 thumb View Project

      The Taft Bldg A Hollywood Original

      • Brand Positioning
      • Identity
      • Website
      TT_Logo_animation_05 View Project

      Tiny Talks Big inspiration starts tiny.

      • Brand Positioning
      • Identity
      HEADER IMAGE_SQ View Project

      Azero Steelhead Leading the Current.

      • Brand Positioning
      • Naming
      Genicook Homepage View Project

      Genicook Good For Generations

      • Brand Positioning
      • Packaging
      Cactus Graphic Tee View Project

      Spotify Studios. Audio meets Visual.

      • Creative
      • Merchandising
      FaceX_Wide View Project

      FaceX Exponentially Better Facials

      • Brand Positioning
      • Naming
      • Brad Identity
      Groveland_Tall View Project

      The Groveland Roam. Rest. Repeat

      • Brand Positioning
      • Identity
      • Messaging
      ArtHaus_Wide Thumb View Project

      Arthaus Purpose built for better.

      • Brand Architecture
      • Brand Positioning
      • Messaging
      DeBuzz_Thumb Vert525 x 365 View Project

      DeBuzz Your New Party Buddy.

      • Identity
      • Packaging
      • Website
      Olive Bus stop View Project

      Olive DTLA Living Artfully in DTLA

      • Property Positioning
      • Launch Campaign
      Sunrose_Logo View Project

      The Sun Rose Were you there?

      • Naming
      • Identity
      Sky_Feature View Project

      Sky Ala Moana Touch the Sky?

      • Brand Positionig
      • Naming
      • Identity
      Vistity_Feature_Thumb_365 x525 View Project

      vistity Share Your World.

      • Brand Positioning
      • Strategy
      Arbora_stationery View Project

      Mindful Living Mindful Living in Palo Alto

      • Brand Positioning
      • Naming
      • Website
      View Project

      Flax Coffee Introducing America to Telba

      • Brand Positioning
      • Identity
      • Packaging
      Palma_Wide View Project

      Palma Life Well Made

      • Brand Platform
      • Naming
      • Identity
      View our portfolio

      We build brands that

      Excite.

      Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

      Learn more about us

      To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.

      See how we work

      Ignite

      Brand Discovery

      Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.

      Distill

      Brand Positioning

      Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.

      Energize

      Brand Identity

      Brand Identity We create tangible brand elements like visual language and core messaging.

      Activate

      Brand Expression

      Brand Expression Communications and campaigns that build awareness and inspire action.

      Trusted by changemakers.

      We think out loud.

      Take a look inside the Flux mind.

      The Powerful Nature of Brand Archetypes

      The Powerful Nature of Brand Archetypes

      The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

      Broad Spectrum Branding

      Broad Spectrum Branding

      As summer hits its stride and beach bags get packed, there’s one product that’s finally getting the glow-up it deserves….

      The shape of things right now

      The shape of things right now

      Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

      First Tuesday | April 2026

      First Tuesday | April 2026

      A journal of the ever-changing state of change in the branding world. APRIL 2026  | Edition 184 PERSONAL NOTE The…

      Tiny Canvas, Big Impact

      Tiny Canvas, Big Impact

      Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

      The Brand Value Framework

      The Brand Value Framework

        This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…

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