Flux Branding is the DTLA creative studio that transforms brands into brilliance. We guide brands through times of change by repositioning, re-strategizing, and rethinking their messaging and identity.


We’re crafting brands while the world’s in Flux. The COVID-19 pandemic is dramatically affecting commerce, and all forward-thinking brands need to change with the market. Flux was built for change. We’ll help you thrive under these complex circumstances, and inspire relevant audiences to become loyal customers.

All growth comes from change.

Flux is your brand catalyst.

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We chart a course through change.

Growth comes from change, but change introduces challenges, which are multiplied by external crises. That’s why we guide clients through this complex process with The IDEA Method— accelerating them towards new levels of success.

From strategy to identity and beyond, we are your dedicated partner across the entire branding journey. We listen, observe, research, and collaborate with our clients every step of the way to guarantee authentic results. If your brand is ready to make a change, we are here to guide you through it.

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The IDEA Method

Great branding isn’t the product of chance, it’s the result of thoughtful strategic action. Our approach delivers brand brilliance based on industry best practices.

IDEA = Ignite + Distill + Energize + Activate  |  The IDEA Method is a four-step process. It’s a proven technique that reveals your brand story and bold messaging strategies. We craft brand identity, visual language, and authentic voice, then deliver it across multiple touchpoints.

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Change is essential.

Flux Branding thrives on change. We strategically and creatively guide brands through the cycle of change, inspiring transformation in others and creating exponential growth.


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Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.