Love Your Stay.
A family owned vacation rentals company in Palm Springs came to Flux to update their brand during a time of change. We renamed the company Poppy to reflect their desert roots and communicate their friendly tone, delightful experience and tech savvy methods. We crafted a new brand position based on the idea of loving your stay. With Poppy rentals, you do more than take a vacation– you fall in love with a destination.
Flux developed a logo, identity system and communications toolkit to bring the next evolution of this brand to life. We played on the orange of the desert botanical, created a stylized flower pattern to be used across branded materials and developed a brand palette based on the hues of Palm Springs and classic mid century modern design.
Strategic Vision Report