Love Your Stay

Interviews with key stakeholders and employees helped us understand the long term objectives and current challenges. Because the company included both a vacation rentals service and a property management arm under the same name, there were struggles with brand recognition and effective audience targeting. In an in-depth strategic vision report, we recommended a new brand architecture: creating a separate brand for vacation rentals, focused on prospective renters rather than vacation home owners.

We use archetypes to craft powerful brand personalities. Because employees and stakeholders prided themselves on their ability to pair prospective guests with their perfect vacation rental, we decided on the archetype of the Matchmaker. Working from the heart, matchmakers build relationships and create memorable experiences by facilitating the right connections.