Love Your Stay

Interviews with key stakeholders and employees helped us understand the long term objectives and current challenges. Because the company included both a vacation rentals service and a property management arm under the same name, there were struggles with brand recognition and effective audience targeting. In an in-depth strategic vision report, we recommended a new brand architecture: creating a separate brand for vacation rentals, focused on prospective renters rather than vacation home owners.

We use archetypes to craft powerful brand personalities. Because employees and stakeholders prided themselves on their ability to pair prospective guests with their perfect vacation rental, we decided on the archetype of the Matchmaker. Working from the heart, matchmakers build relationships and create memorable experiences by facilitating the right connections.

We crafted a new brand position based on the idea of loving your stay. With a rental matched to your desires, do more than take a vacation– fall in love with a destination. A personality quiz to pair travelers to their ideal space creates a memorable brand experience from the start.

We crafted the foundation of their brand communication, including a four-word theme statement that told their story with precision, a tone of voice that resonated, and messaging mapped to their sales cycle. By defining the ideal customer profile and unique selling propositions, we ensured every element was authentic and aligned with Live Nation’s true essence, creating a message that connected and inspired.

We created a palette based on the warm hues of Palm Springs and the bright colors of mid century modern design. A new logo with unique typography feels modern and fresh, while hand drawn elements bring a personal and playful touch.