Poppy
Welcome to your happy place.
Love Your Stay.

A family owned vacation rentals company in Palm Springs came to Flux to update their brand during a time of change. We renamed the company Poppy to reflect their desert roots and communicate their friendly tone, delightful experience and tech savvy methods. We crafted a new brand position based on the idea of loving your stay. With Poppy rentals, you do more than take a vacation– you fall in love with a destination. 

Flux developed a logo, identity system and communications toolkit to bring the next evolution of this brand to life. We played on the orange of the desert botanical, created a stylized flower pattern to be used across branded materials and developed a brand palette based on the hues of Palm Springs and classic mid century modern design. 

 

Client Services

Strategic Vision Report
Brand Positioning
Brand Naming

Brand Identity
Messaging Toolkit
Logo

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.
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