flux branding
What Is Brand Identity
Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.
Position Your Brand for Success
At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.
The Powerful Nature of Brand Archetypes
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…
Off the Street: Streetwear Aesthetics
We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….
Inspiration: Classic Movie Posters
This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…
Inspiration: Boutique Hotel Brands
We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…
Inspiration: Book Cover Design
Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Sweet Escape: Chocolate Packaging
We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…
