flux branding

What Is Brand Identity

Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.

What Is Brand Identity

Position Your Brand for Success

At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.

Position Your Brand for Success

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology
The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…