Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is a wake-up call. From politics to perceptions, it’s touched everyone…
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their brand identity. Have you ever been instinctively drawn to a…
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product, service or company they represent. Branding is the practice of…
As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…
Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas to the public. Anyone can craft professional visuals. The barriers…
Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of new communications has dramatically increased the frequency of messages. Broadcasting…
My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process is common sense– prevent potential problems by personally supervising every…
Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands have a lifespan. Although we might try to fight to…
What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But there are some branding best-practices that make an emotional appeal,…
Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture, and can dramatically impact how your employees think and behave.…
There are two schools of thought behind this. One is that organizations tactically recruit unified types of people. The other is that organizations strategically create certain types of culture.…
Your brand is much more than your logo. Branding combines psychology, logic and creativity that appeals to the intelligence of a targeted audience. The result is a predictable emotional…
