flux branding

Brand Naming

Why Names Matter

Brand Naming

What is Branding?

A Brand Is not your logo.

What  is Branding?

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology

Under the Cover: Album Art

Check out our favorites.

Under the Cover: Album Art
The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Curiosity in Branding:

Curiosity in Branding:

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an…

Joy Brands

Joy Brands

Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…

Inspiration: The Political Posters of Sister Corita Kent

Inspiration: The Political Posters of Sister Corita Kent

This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…