flux branding

The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

How To Harness the Power of Authentic Brand Storytelling

How To Harness the Power of Authentic Brand Storytelling

Using authentic brand storytelling is often the missing piece of the puzzle when it comes to connecting with your audience….

5 Female Designers Who Changed Graphic Design

5 Female Designers Who Changed Graphic Design

As we commemorate Women’s History Month, it’s crucial to shine a light on the pioneering women who have left an…

5 Successful Rebranding Examples (+ Case Studies)

5 Successful Rebranding Examples (+ Case Studies)

Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

BREAKING: Flux Branding Contributes to SmartCups Victory in 2023, Clinching $250,000 Grand Prize Kudos to Chris Kanik of SmartCups on…

20 Questions To Ask When Hiring a Branding Agency

20 Questions To Ask When Hiring a Branding Agency

When you’re thinking about hiring a branding agency, you generally end up in one of two situations. You either can’t…

Pantone’s 2024 Color of the Year: Peach Fuzz

Pantone’s 2024 Color of the Year: Peach Fuzz

The color experts at Pantone have spoken, and “Peach Fuzz” is their pick for 2024’s Color of the Year. This…

11 Tips for Attracting and Retaining Talented Employees With Branding

11 Tips for Attracting and Retaining Talented Employees With Branding

Talented employees are hard to find. You post job listings on a dozen different job boards (including LinkedIn). You post…