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      Brand Independence

      The best branding decisions aren't always the obvious ones.

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      Brand Independence

      Vision. Courage. Branding.

      Brands begin with a vision

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      Vision. Courage. Branding.

      The IDEA Method

      4-Phase Framework for Brand Transformation

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      The IDEA Method

      Brand Karma

      Before a brand can earn good karma, it has to answer a harder question: good according to whom?

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      Brand Karma

      The Paradox of Progress

      As things get better, there is more to lose.

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      The Paradox of Progress

      Branding vs Propaganda

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      Branding vs Propaganda

      The Brilliance Blueprint

      How Brands Shine from the Inside Out

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      The Brilliance Blueprint
      The Powerful Nature of Brand Archetypes

      The Powerful Nature of Brand Archetypes

      The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

      From Woodstock to Coachella

      From Woodstock to Coachella

      Every summer, before a single note is played or a tent is pitched, a festival announces itself with a poster….

      Broad Spectrum Branding

      Broad Spectrum Branding

      As summer hits its stride and beach bags get packed, there’s one product that’s finally getting the glow-up it deserves….

      The shape of things right now

      The shape of things right now

      Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

      First Tuesday | April 2026

      First Tuesday | April 2026

      A journal of the ever-changing state of change in the branding world. APRIL 2026  | Edition 184 PERSONAL NOTE The…

      Tiny Canvas, Big Impact

      Tiny Canvas, Big Impact

      Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

      The Brand Value Framework

      The Brand Value Framework

        This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…

      Designing the Experience:

      Designing the Experience:

      Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….