flux branding
Blogs
Brand Karma
Before a brand can earn good karma, it has to answer a harder question: good according to whom?
The Paradox of Progress
As things get better, there is more to lose.
The Brilliance Blueprint
How Brands Shine from the Inside Out
Designing the Experience:
What Board Games Teach Us About Branding.
The Powerful Nature of Brand Archetypes
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…
The shape of things right now
Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…
First Tuesday | April 2026
A journal of the ever-changing state of change in the branding world. APRIL 2026 | Edition 184 PERSONAL NOTE The…
Tiny Canvas, Big Impact
Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…
The Brand Value Framework
This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…
Designing the Experience:
Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….
First Tuesday | March 2026
A journal of the ever-changing state of change in the branding world. March 2026 | Edition 183 PERSONAL NOTE March,…
How To Integrate Companies After Acquisition – 9 Important Steps
Working out how to integrate companies after acquisition is a rollercoaster. While you may be thrilled about the possibilities this…
