flux branding

What  is Branding?

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…

Under the Cover: Album Art

Under the Cover: Album Art

  At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.

Inspiration: The Political Posters of Sister Corita Kent

Inspiration: The Political Posters of Sister Corita Kent

This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…

Things We Love: Pantone 151

Things We Love: Pantone 151

The Flux color has changed many times. From olive drab to marigold yellow, we love playing with the capacity of…