flux branding

LIV on Pico Naming Party

LIV on Pico Naming Party

It’s always fun to see the brands we make enter into the world. We’ve been hard at work with Cityview…

How Formula 1’s Rebrand Strategy Changed the Game

How Formula 1’s Rebrand Strategy Changed the Game

  We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….

Cooper Hewitt 2022 NDA Winners

Cooper Hewitt 2022 NDA Winners

October 17-23 is National Design Week. Launched in 2006, it’s a time to celebrate the power of design in our…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…