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flux branding

      Insights, Strategy & Creative Perspectives

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      Broad Spectrum Branding

      Broad Spectrum Branding

      As summer hits its stride and beach bags get packed, there’s one product that’s finally getting the glow-up it deserves….

      The shape of things right now

      The shape of things right now

      Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

      Tiny Canvas, Big Impact

      Tiny Canvas, Big Impact

      Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

      Designing the Experience:

      Designing the Experience:

      Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….

      Design Trends for 2026:

      Design Trends for 2026:

      As we move into 2026, design is no longer just about looking good. It’s about feeling right. Across branding, packaging,…

      2026 Pantone Color of the Year: Cloud Dancer

      2026 Pantone Color of the Year: Cloud Dancer

      As the calendar turns to 2026, Pantone’s Color of the Year delivers a soft exhale in the form of PANTONE…

      Beyond the Bow

      Beyond the Bow

      As the holiday season approaches and gift lists start piling up, there is one tradition that sets the stage before…

      Framed: The Design Story of the Family Photo

      Framed: The Design Story of the Family Photo

      As the holidays approach and calendars fill with reunions, one tradition always finds its way back: the family photo. Whether…