flux branding

Insights, Strategy & Creative Perspectives

Dia de Los Muertos

Dia de Los Muertos

There are a handful of moments every year when the visual world stops us completely. When something is so considered,…

Scooped: Ice Cream Shop Branding

Scooped: Ice Cream Shop Branding

It’s summer. The kind of summer where the heat hits you the moment you step outside, and your brain immediately…

From Woodstock to Coachella

From Woodstock to Coachella

Every summer, before a single note is played or a tent is pitched, a festival announces itself with a poster….

Broad Spectrum Branding

Broad Spectrum Branding

As summer hits its stride and beach bags get packed, there’s one product that’s finally getting the glow-up it deserves….

The shape of things right now

The shape of things right now

Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

Tiny Canvas, Big Impact

Tiny Canvas, Big Impact

Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

Designing the Experience:

Designing the Experience:

Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….

Design Trends for 2026:

Design Trends for 2026:

As we move into 2026, design is no longer just about looking good. It’s about feeling right. Across branding, packaging,…

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