flux branding

The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

The Ultimate 4-Part Rebranding Checklist For Success

The Ultimate 4-Part Rebranding Checklist For Success

Every business will have its own tailored branding experience, but a rebranding checklist can help you prepare for all the…

How To Harness the Power of Authentic Brand Storytelling

How To Harness the Power of Authentic Brand Storytelling

Using authentic brand storytelling is often the missing piece of the puzzle when it comes to connecting with your audience….

Design In Bloom: Exploring Floral Design

Design In Bloom: Exploring Floral Design

Floral design has deep roots, stretching back to ancient civilizations like Egypt and Greece, where flowers were revered for their…

First Round

First Round

Last week, I attended First Round Los Angeles, a unique branding conference put on by Under Consideration. At First Round,…

5 Female Designers Who Changed Graphic Design

5 Female Designers Who Changed Graphic Design

As we commemorate Women’s History Month, it’s crucial to shine a light on the pioneering women who have left an…

5 Successful Rebranding Examples (+ Case Studies)

5 Successful Rebranding Examples (+ Case Studies)

Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

BREAKING: Flux Branding Contributes to SmartCups Victory in 2023, Clinching $250,000 Grand Prize Kudos to Chris Kanik of SmartCups on…