flux branding

We're passionate about guiding brands into the future.

With clear vision and insatiable curiosity, we renew, revolutionize, and reveal brand identities. We believe that where you're going starts with who you are. Crafting your story into bold communications and impactful experiences, Flux charts the course from now to next.

  • High quality people.
  • High quality work.
  • Get to know us.

Who We Are

Karen Maxwell

Karen is passionate about growth— creative, professional, and personal. She gets her creative inspiration from living every day in a

Jamie Schwartzman
Chief Creative Strategist

Jamie likes making things. Example: he loves making dinner. He’s the kind of guy who’ll whip up something great with

Tonia Mcintosh
Studio Manager

Coming to Flux after running the in-house agency at the Cosmopolitan Hotel, Tonia is our studio manager extraordinaire. Flux is

Olivia Schwartzman
Brand Strategist

Olivia is a copywriter and creative brand strategist thinking up big ideas and bringing them to life through language. Apples

Core Values

What we believe —

Our mission is to transform brands by guiding them to reveal their true identity. We come together with our clients and collaborators to move toward authenticity, reveal brilliance, and foster growth. Here are the rules we live, work, and create by.

  • The Right Thing At The Right Time

    We're team players who rely on each other to make winning moves.

  • A Spirit of Generosity

    The more we give to each other and our clients, the more we receive.

  • Strong Opinions Elevate the Work

    Creativity demands a point of view. We’re willing to challenge the status quo.

  • Aspire to Inspire

    We’re passionate about the work we create, always seeking to ignite the imagination.

  • Lead the Way

    Every project is a journey. We guide people through times of change to reach success.

In good company for over two decades.

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  • Real Estate
  • City Constructors, Inc.
  • Decron Properties
  • Essex Property Trust
  • Gilmore Associates
  • Hudson Pacific Properties
  • McCormick Construction
  • Park & Associates
  • Sherman + Brown Real Estate
  • Avalon Group
  • Combined Properties
  • DDR
  • E & S Ring
  • Historic Core BID
  • Kennedy Wilson
  • Milbank Real Estate Services
  • Piedmont Investment Co
  • Shomof Group
  • City View
  • CIM Group
  • Downtown Center BID
  • Fountain Equity Partners
  • Heyler Realty
  • Kilroy Realty Corporation
  • Ocean West Capital Partners
  • Primestor
  • Urban Builders Retail
  • Hospitality
  • Chabuton
  • Chabuton
  • Chabuya
  • City Kitchen
  • Flavor Firm
  • Nagatanien
  • Nikko Sushi

The Groveland Hotel

Fancisco Lozano - Owner

We couldn't be happier with Flux Branding. The quality of work, professionalism, attention to detail and team itself far exceeded our expectations. The consumer feedback on our new branding has been fantastic!


Tim Yeiser - President

We knew it was time for our brand to grow up, so we engaged Flux. Now 3 years later, I feel like we’re in an old episode of Cheers…everybody knows our name!

Motorcar Parts of America

Selwyn Joffe - CEO

Flux Branding is a burst of energy and creativity. Thanks for all your great work.

Align Residential

Jill Donicek - EVP, Marketing & Brand

Flux Branding understands our vision for elevating the experience of our communities. We're discerning about branding and they exceed our expectations.

Wilson Meany

Brandy Bridges - Project Manager

I have been so impressed with the great work your team has done for our project. The Flux team is an organized “get it done” machine with a keen ear, soulful vision, respect for place, and poetic voice. So happy we’ve been able to partner with you!

Kennedy Wilson

Ben Gordon - Director, Asset Management

I’ve had the pleasure of working with Flux on a number of multifamily rebranding/repositioning projects. They always exceed expectations – unparalleled creative, thoughtful in approach and design, meticulous attention to detail.


We're creative thinkers who are always innovating, collaborating, and learning. We forge paths and navigate new waters. Come explore with us.