Better branding. That’s the IDEA.
The IDEA Method is our own four-step branding methodology. This well-tested technique allows us to discover your brand’s story and tailor an informed strategy that delivers your message.
The Ignite phase is a comprehensive look inside and outside of your company to establish a deep understanding of your business.
This is the initial spark between you and Flux, a 360-degree assessment of your current situation. We stop, look, and listen to everything happening within your brand, employees, industry, customers, and competitors. This knowledge serves as the foundation from which an authentic brand grows.
During the Distill phase, our findings are refined to create the core strategic document: the brand positioning. The brand positioning clearly defines and differentiates your brand.
Great brands set themselves apart and celebrate what makes them different. After our in-depth investigation of your company, objectives and competitive landscape, we refine our information into fundamental differentiators. These core differentiators are then translated into brand concept, written personality and visual tone.
Distill results in a poetic, internal-facing document that acts as a guiding light for future visuals, creative expression, copywriting, and marketing efforts. Brand positioning is what separates branding from graphic design; it infuses meaning that elevates visuals to a higher power of emotional resonance and impact.
In the Energize phase we develop the visual system for an authentic brand identity.
Our creative team turns the strategic intelligence of the brand position into tangible characteristics like logo, color, and corporate identity. These deliverables collectively form a visual language that powers brand communications seamlessly across platforms. To ensure that all silos of your company are aligned, we prepare a practical style manual to use as a reference for future creative execution.
During Energize, the visual language is crafted to express the brand concept. It’s extremely high-value because visuals are the most direct way to communicate complex information. A picture is worth a thousand words, and a well developed brand identity is worth millions in equity.
We Activate brands by leveraging the new identity in communications and campaigns that build awareness and inspire action.
We help you lift off with campaign strategies to ensure your brand story is resonating far and wide. We create simple, bold communications that carry your brand across all customer touchpoints. Through ongoing collaboration, we are your partner across a broad range of initiatives that have a singular purpose– to help the world meet you.
Activate is where your brand is expressed across all communications opportunities. As the information landscape continues to proliferate across digital, environmental, experiential, and tactile mediums, the need for a well-crafted, consistent, intelligent expression of your brand is increasingly important.
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