flux branding

Re-strategize. Rethink. Time for transformation.

Strategy
  • Discovery
  • Research
  • Positioning
  • Messaging
  • Naming
Identity
  • Web
  • Logo
  • Corporate
  • Signage
  • Standards
Creative
  • Campaigns
  • Print
  • Exhibits
  • Merch
  • Virtual Tours

Services

The IDEA Method

Better branding. That’s the IDEA.

The IDEA Method is our own four-step branding methodology. This well-tested technique allows us to discover your brand’s story and tailor an informed strategy that delivers your message.

  • 01

    Brand Discovery

    Ignite

    add close
    Points of Ignition
    • Brand Strategy
    • Brand Audit
    • Market Research
    • Online Surveys
    • Stakeholder Interviews
    • Branding Workshop
    • Competitive Review
    • Digital Landscape Audit

    The Ignite phase is a comprehensive look inside and outside of your company to establish a deep understanding of your business.

    This is the initial spark between you and Flux, a 360-degree assessment of your current situation. We stop, look, and listen to everything happening within your brand, employees, industry, customers, and competitors. This knowledge serves as the foundation from which an authentic brand grows.

     

  • 02

    Brand Positioning

    Distill

    add close
    Areas of Distillation
    • Creative Concept
    • Audience Persona
    • Messaging Toolkit
    • Naming
    • Tagline
    • Visual Tone
    • Brand Platform

    During the Distill phase, our findings are refined to create the core strategic document: the brand positioning. The brand positioning clearly defines and differentiates your brand.

    Great brands set themselves apart and celebrate what makes them different. After our in-depth investigation of your company, objectives and competitive landscape, we refine our information into fundamental differentiators. These core differentiators are then translated into brand concept, written personality and visual tone.

    Distill results in a poetic, internal-facing document that acts as a guiding light for future visuals, creative expression, copywriting, and marketing efforts. Brand positioning is what separates branding from graphic design; it infuses meaning that elevates visuals to a higher power of emotional resonance and impact.

  • 03

    Brand Identity

    Energize

    add close
    Sources of Energy
    • Logo
    • Stationery
    • Websites
    • Print Collateral
    • Signage
    • Packaging
    • Merchandising
    • Photo
    • Video
    • Digital Ad Creative
    • Brand Standards Manual

    In the Energize phase we develop the visual system for an authentic brand identity.

    Our creative team turns the strategic intelligence of the brand position into tangible characteristics like logo, color, and corporate identity. These deliverables collectively form a visual language that powers brand communications seamlessly across platforms. To ensure that all silos of your company are aligned, we prepare a practical style manual to use as a reference for future creative execution.

    During Energize, the visual language is crafted to express the brand concept. It’s extremely high-value because visuals are the most direct way to communicate complex information. A picture is worth a thousand words, and a well developed brand identity is worth millions in equity.

  • 04

    Brand Expression

    Activate

    add close
    Activation Initiatives
    • Trade Shows
    • Events
    • Traditional Advertising
    • Direct Response
    • Behavioral Targeting
    • Search Optimization
    • Digital Advertising
    • Social Media

    We Activate brands by leveraging the new identity in communications and campaigns that build awareness and inspire action.

    We help you lift off with campaign strategies to ensure your brand story is resonating far and wide. We create simple, bold communications that carry your brand across all customer touchpoints. Through ongoing collaboration, we are your partner across a broad range of initiatives that have a singular purpose– to help the world meet you.

    Activate is where your brand is expressed across all communications opportunities. As the information landscape continues to proliferate across digital, environmental, experiential, and tactile mediums, the need for a well-crafted, consistent, intelligent expression of your brand is increasingly important.

Hungry for more?
Here’s some food for thought.

The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

The Ultimate Guide to Rebranding a Company

The Ultimate Guide to Rebranding a Company

Are you thinking about rebranding a company right now? If you are, it’s important to remember this isn’t the work…

The Season of Giving

The Season of Giving

With Thanksgiving behind us the holiday season is in full swing. I bet most of you spent last Friday, like…

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

Flux Branding Collaborates with Gordon Ramsay on Food Stars Finale

BREAKING: Flux Branding Contributes to SmartCups Victory in 2023, Clinching $250,000 Grand Prize Kudos to Chris Kanik of SmartCups on…

5 Successful Rebranding Examples (+ Case Studies)

5 Successful Rebranding Examples (+ Case Studies)

Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…

11 Tips for Attracting and Retaining Talented Employees With Branding

11 Tips for Attracting and Retaining Talented Employees With Branding

Talented employees are hard to find. You post job listings on a dozen different job boards (including LinkedIn). You post…

How To Integrate Companies After Acquisition – 9 Important Steps

How To Integrate Companies After Acquisition – 9 Important Steps

Working out how to integrate companies after acquisition is a rollercoaster. While you may be thrilled about the possibilities this…

What’s Cookin? The Art of Cookbook Design

What’s Cookin? The Art of Cookbook Design

Thanksgiving is fast approaching, and naturally, we’re consumed by thoughts of delectable cuisine. This got us pondering the fascinating world…