flux branding
Branding with Benefits
The 6 essential benefits of branding. It’s often said that brand is everything. The meaning is twofold. At one…
What Is Brand Identity
At Flux, we talk a lot about how your brand is not your logo. It’s a much more complex combination…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Joy Brands
Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…
Brand Identity is Marketing Infrastructure
Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…
