flux branding
What’s the Value of Branding?
Branding is a company-wide effort that takes time, energy, and resources. It’s not easy. It’s not cheap. We’ve talked about…
Is it Time to Rebrand?
Change is the only constant. But timing is essential. Whether you have your standards defined or not, the truth is…
6 Internal and External Benefits of Branding
It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…
What Is Brand Identity?
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
