flux branding

Branding with Benefits

Branding with Benefits

  The 6 essential benefits of branding. It’s often said that brand is everything. The meaning is twofold. At one…

What Is Brand Identity

What Is Brand Identity

At Flux, we talk a lot about how your brand is not your logo. It’s a much more complex combination…

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Joy Brands

Joy Brands

Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…