flux branding
Branding is a company-wide effort that takes time, energy, and resources. It’s not easy. It’s not cheap. We’ve talked about…
Change is the only constant. But timing is essential. Whether you have your standards defined or not, the truth is…
It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…