Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings, light a spark in our minds. By playing on our emotions, they…
Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into feelings to create lasting impressions and inspire action. After decades…
What are the benefits of a brand? Branding a term that’s newly defined in terms of modern communications, and has become an essential element in generating revenues and building long-term…
Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is a wake-up call. From politics to perceptions, it’s touched everyone…
With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way to differentiate yourself from your competition. A well-built brand will…
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their brand identity. Have you ever been instinctively drawn to a…
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product, service or company they represent. Branding is the practice of…
As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…
>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages. Joe Biden and Donald Trump have both pushed their brands…
