flux branding

Viva Magenta: Pantone Color of the Year 2023

Viva Magenta: Pantone Color of the Year 2023

It’s the end of the year. We’re giving gifts, decorating, and spending time with family and friends. Holiday parties. New…

7 Memorable Real Estate Branding Ideas    (+ Examples)

7 Memorable Real Estate Branding Ideas (+ Examples)

Real estate branding ideas can be hard to find. If you haven’t already, take a moment to search “real estate…

What’s the Value of Branding?

What’s the Value of Branding?

Branding is a company-wide effort that takes time, energy, and resources. It’s not easy. It’s not cheap. We’ve talked about…

Is it Time to Rebrand?

Is it Time to Rebrand?

Change is the only constant. But timing is essential. Whether you have your standards defined or not, the truth is…

6 Internal and External Benefits of Branding

6 Internal and External Benefits of Branding

It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…

What Is Brand Identity?

What Is Brand Identity?

At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

What is “Blanding” and Why are So Many Brands Doing It?

What is “Blanding” and Why are So Many Brands Doing It?

If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…