Brands provoke us. They make us feel excited, inspired, powerful, hopeful. Brands work across the whole spectrum of emotions to engineer our reactions. They get us to engage, believe and…

Brands are influencing you. They make you think, make you smile, make you change your mind. They’re masterminds of emotional manipulation. Whether they make us laugh or cry, they keep…

Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written and visual communication, playing on our hopes, dreams, and fears…

 Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings, light a spark in our minds. By playing on our emotions,…

  Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into feelings to create lasting impressions and inspire action. After decades…

  Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion, but in reality it’s a win-win for both the brand…

  We’re always making judgements. It’s how we get through a world of infinite choices. We pick what looks better, safer, smarter, happier, or whatever we’re seeking. We base our…

> The New Hacking Hacking has taken on new meaning in the 21st century. Previously considered an offensive move, hacking has come to be understood as a creative act. Take…

>The double edged sword of freedom.  Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation through long-form narrative journalism and essays. In July…