flux branding
It’s the end of the year. We’re giving gifts, decorating, and spending time with family and friends. Holiday parties. New…
Real estate branding ideas can be hard to find. If you haven’t already, take a moment to search “real estate…
Branding is a company-wide effort that takes time, energy, and resources. It’s not easy. It’s not cheap. We’ve talked about…
Change is the only constant. But timing is essential. Whether you have your standards defined or not, the truth is…
It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…