As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…

>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages. Joe Biden and Donald Trump have both pushed their brands…

Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas to the public. Anyone can craft professional visuals. The barriers…

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of new communications has dramatically increased the frequency of messages. Broadcasting…

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process is common sense– prevent potential problems by personally supervising every…

I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by discussions with clients and stakeholders to get their feedback. They…

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly consequences, of course. In terms of branding, “viral” spread refers…

  Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands have a lifespan. Although we might try to fight to…

What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But there are some branding best-practices that make an emotional appeal,…

  Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture, and can dramatically impact how your employees think and behave.…