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Hack Your Brand

> The New Hacking Hacking has taken on new meaning in the 21st century. Previously considered an offensive move, hacking has come to be understood as a creative act. Take…

Making A Brand Pivot

Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is a wake-up call. From politics to perceptions, it’s touched everyone…

The Pit & The Pendulum

>Is your brand ready for the changes ahead?   Great brands evoke an emotional response when people encounter the product, service or company they represent. Branding is the practice of…

The Paradox of Progress

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…

Branding vs Propaganda

Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas to the public. Anyone can craft professional visuals. The barriers…

Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of new communications has dramatically increased the frequency of messages. Broadcasting…

Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process is common sense– prevent potential problems by personally supervising every…

Contagious Branding

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly consequences, of course. In terms of branding, “viral” spread refers…

Brand Loyalty

What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But there are some branding best-practices that make an emotional appeal,…

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