flux branding

Design History: Victorian Valentines

Design History: Victorian Valentines

It’s no secret that here at Flux we love design history. Anything can be a doorway into some fascinating design…

How Formula 1’s Rebrand Strategy Changed the Game

How Formula 1’s Rebrand Strategy Changed the Game

  We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…