flux branding

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

What  is Branding?

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: The Political Posters of Sister Corita Kent

Inspiration: The Political Posters of Sister Corita Kent

This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…