flux branding
Beyond the Dust—
What happens when a brand strategist journeys alone to Burning Man—not just to observe, but to participate? This essay is…
How To Harness the Power of Authentic Brand Storytelling
Using authentic brand storytelling is often the missing piece of the puzzle when it comes to connecting with your audience….
Crafting Creativity
As the first chill hits the air and pumpkin patches come alive, we enter a season made for creativity. Fall…
Flux Academy vs Flux Branding: What’s the Difference?
You may have noticed that when you search for Flux Branding online, the Flux Academy website pops up. But while…
Packaging That Packs Heat
As Labor Day rolls in and backyard spreads hit peak flavor, there’s one condiment guaranteed to bring the heat, literally….
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
The Brilliance – Equity Loop
This essay is part of an ongoing series written as the foundation for my forthcoming book, Brilliant: The Art and…
9 Companies That Rebranded Recently
There are plenty of companies that rebranded over the course of history, but what are some of the most recent…
