What are the benefits of a brand? Branding a term that’s newly defined in terms of modern communications, and has become an essential element in generating revenues and building long-term…

Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is a wake-up call. From politics to perceptions, it’s touched everyone…

  With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way to differentiate yourself from your competition. A well-built brand will…

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their brand identity. Have you ever been instinctively drawn to a…

>Is your brand ready for the changes ahead?   Great brands evoke an emotional response when people encounter the product, service or company they represent. Branding is the practice of…

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…

>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages. Joe Biden and Donald Trump have both pushed their brands…

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of new communications has dramatically increased the frequency of messages. Broadcasting…

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process is common sense– prevent potential problems by personally supervising every…

I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by discussions with clients and stakeholders to get their feedback. They…