flux branding
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
What is Branding?
We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…
Inspiration: Book Cover Design
Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Sweet Escape: Chocolate Packaging
We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…
Inspiration: The Political Posters of Sister Corita Kent
This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…
