7 Benefits Exceptional Branding Brings To Your Business

What are the benefits of a brand? Branding a term that’s newly defined in terms of modern communications, and has become an essential element in generating revenues and building long-term…
Making A Brand Pivot

Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is a wake-up call. From politics to perceptions, it’s touched everyone…
Real Estate Branding: How to Differentiate Your Business in a Booming Market

  With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way to differentiate yourself from your competition. A well-built brand will…
The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their brand identity. Have you ever been instinctively drawn to a…
The Pit & The Pendulum

>Is your brand ready for the changes ahead?   Great brands evoke an emotional response when people encounter the product, service or company they represent. Branding is the practice of…
The Paradox of Progress

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s branded as the most important election of our lifetimes. The…
Fact or Feeling

>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages. Joe Biden and Donald Trump have both pushed their brands…
Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of new communications has dramatically increased the frequency of messages. Broadcasting…
Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process is common sense– prevent potential problems by personally supervising every…
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