You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly consequences, of course. In terms of branding, “viral” spread refers…

  Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands have a lifespan. Although we might try to fight to…

What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But there are some branding best-practices that make an emotional appeal,…

  Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture, and can dramatically impact how your employees think and behave.…

AAPEX is the Automotive Aftermarket Parts Expo, and is among the largest industry trade fairs in the United States. It represents the $1 trillion global automotive aftermarket industry and features…

  There are two schools of thought behind this. One is that organizations tactically recruit unified types of people. The other is that organizations strategically create certain types of culture.…

  Your brand is much more than your logo. Branding combines psychology, logic and creativity that appeals to the intelligence of a targeted audience. The result is a predictable emotional…

Staying current with the latest news and trends happening in the automotive industry helps us better serve our automotive clients. Having an unquenchable thirst for knowledge, Flux’s Chief Creative Strategist,…

    Archetypes are concepts we use in crafting powerful brands. They help ensure the brand is ”felt” without explanation. This provides a path for simple, bold communication. Archetypes are…

Last June while traveling in Amsterdam for the REMATEC show we took a break to to immerse ourselves in some Dutch design. We love Delft pottery and windmills as much…