flux branding
Equity | Brand Value & What it Means for You
Brand Equity Brand building is a journey. Creating brand identity is a long-term process that happens on all company levels….
Identity | Authentic Brand Identity
Brand Identity Take stock of your brand identity and assess if your values are being effectively communicated. Your brand identity…
Positioning | The Heart of The Matter: Brand Positioning
Brand Positioning We live in a time of brand explosion. In today’s world, consumers have more choice, while businesses have…
Timing | Is it Time to Rebrand?
Brand Timing Change is the only constant. Most brands are in a continual state of flux, internally or externally….
Methodology: 3 Components of a Brand Strategy Process
Branding requires change, which means venturing into the unknown. As with any unknown endeavor, a brand strategy process is vital…
