✖

✖

flux branding

      Insights, Strategy & Creative Perspectives

      Filter by:

      How To Integrate Companies After Acquisition – 9 Important Steps

      How To Integrate Companies After Acquisition – 9 Important Steps

      Working out how to integrate companies after acquisition is a rollercoaster. While you may be thrilled about the possibilities this…

      Mind The Gap

      Mind The Gap

      Mind the gap. Three words, painted onto every platform in the London Underground, warning you about the space between the…

      Brand Independence

      Brand Independence

      Every organization eventually reaches a moment where the brand no longer fits. Growth outpaces it, or the market shifts, or…

      Vision. Courage. Branding.

      Vision. Courage. Branding.

      Brands begin with a vision. Not a strategy or a plan. The leaders who have the courage to hold their…

      The IDEA Method

      The IDEA Method

      This essay addresses one of the most important decisions an organization can make: investing in a brand. It examines why…

      How To Harness the Power of Authentic Brand Storytelling

      How To Harness the Power of Authentic Brand Storytelling

      Using authentic brand storytelling is often the missing piece of the puzzle when it comes to connecting with your audience….

      Design Trends for 2026:

      Design Trends for 2026:

      As we move into 2026, design is no longer just about looking good. It’s about feeling right. Across branding, packaging,…

      2026 Pantone Color of the Year: Cloud Dancer

      2026 Pantone Color of the Year: Cloud Dancer

      As the calendar turns to 2026, Pantone’s Color of the Year delivers a soft exhale in the form of PANTONE…

      Sign up for our monthly newsletter, First Tuesday, for our thoughts on the ever-changing state of the branding world.