flux branding

What  is Branding?

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Under the Cover: Album Art

Under the Cover: Album Art

  At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…

Things We Love: Infographics

Things We Love: Infographics

Design is all around us. It’s so ubiquitous that you don’t even need to search for examples– everywhere you look,…