flux branding

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…

Inspiration: Boutique Hotel Brands

Inspiration: Boutique Hotel Brands

We’re thrilled to reveal a branding project we just finished for a boutique hotel: The Groveland, a historic hotel at…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Under the Cover: Album Art

Under the Cover: Album Art

  At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…