flux branding

13 Ideas for a Brand Re-fresh

13 Ideas for a Brand Re-fresh

Effective branding is your best business advantage creating a bond between you and everyone you contact: customers, employees and even…

Creative Measurement

Creative Measurement

Creative Measurement: Part 2 of our 4-part series Last month we discussed the complex series of analysis we perform in…

The Science of Creativity

The Science of Creativity

  What’s the Science of Creativity? Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept…

Equity  |  Brand Value & What it Means for You

Equity | Brand Value & What it Means for You

Brand Equity Brand building is a journey. Creating brand identity is a long-term process that happens on all company levels….

Identity  |  Authentic Brand Identity

Identity | Authentic Brand Identity

Brand Identity Take stock of your brand identity and assess if your values are being effectively communicated. Your brand identity…

Positioning  |  The Heart of The Matter: Brand Positioning

Positioning | The Heart of The Matter: Brand Positioning

Brand Positioning We live in a time of brand explosion. In today’s world, consumers have more choice, while businesses have…

Timing  |  Is it Time to Rebrand?

Timing | Is it Time to Rebrand?

Brand Timing Change is the only constant.   Most brands are in a continual state of flux, internally or externally….

Benefits  |  The Exponential Benefits of Branding

Benefits | The Exponential Benefits of Branding

Brand Benefits What’s the upside of a great brand? The multiple benefits of branding aren’t always obvious. Both internally and…