flux branding

Who you are. How you appear.

Who you are. How you appear.

  How do we create amazing brands that change how companies look? The truth is we don’t really create brands…

Reality & Impermanence

Reality & Impermanence

Change is the only constant. This simple paradox is why we’re called Flux. Although I strive for stability, whenever I…

Dream It

Dream It

  I’m not willing to be too pragmatic. The most significant achievements come when there’s big vision. Sometimes it’s the…

Humanizing Our {Rebrand}

Humanizing Our {Rebrand}

We chose 9 metaphors to help “humanize” our brand. Each image was selected from hundreds of options, sharpening our language…

New Face Of Flux

New Face Of Flux

We’re excited to reveal the evolved brand identity of FLUX. It’s the cobbler’s children syndrome: the shoemaker’s kids end up…

Back to {Brand} School

Back to {Brand} School

Summer’s over, and it’s back to school time … for your brand. Chances are your summer plans and vacations were the…

I’ll Do It Myself

I’ll Do It Myself

Perhaps more than any other field, communications has felt the impact of technology with tremendous force. It’s empowering to have so…

6 Best Practices for Web/Social to Improve Your Brand

6 Best Practices for Web/Social to Improve Your Brand

How you and your brand are perceived on the web is a vital part of any business in today’s marketing…