flux branding

Cooper Hewitt 2022 NDA Winners

Cooper Hewitt 2022 NDA Winners

October 17-23 is National Design Week. Launched in 2006, it’s a time to celebrate the power of design in our…

6 Internal and External Benefits of Branding

6 Internal and External Benefits of Branding

It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…

What is “Blanding” and Why are So Many Brands Doing It?

What is “Blanding” and Why are So Many Brands Doing It?

If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…

Strong Cup of Design

Strong Cup of Design

Design Inspiration: Coffee Packaging This month, we’re featuring a brand we built for Flax Coffee Co., an organic coffee company…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.

Time for change

Time for change

    There are mile markers in everyone’s lives–when something so significant happens that afterward you’re never the same. Transformation…

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….