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      Vision. Courage. Branding.

      Brands begin with a vision

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      Vision. Courage. Branding.

      The IDEA Method

      4-Phase Framework for Brand Transformation

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      The IDEA Method

      Brand Karma

      Before a brand can earn good karma, it has to answer a harder question: good according to whom?

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      Brand Karma

      The Paradox of Progress

      As things get better, there is more to lose.

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      The Paradox of Progress

      Branding vs Propaganda

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      Branding vs Propaganda

      The Brilliance Blueprint

      How Brands Shine from the Inside Out

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      The Brilliance Blueprint

      The Ultimate 4-Part Rebranding Checklist For Success

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      The Ultimate 4-Part Rebranding Checklist For Success
      First Tuesday | February 2026

      First Tuesday | February 2026

        A journal of the ever-changing state of change in the branding world. February 2026  | Edition 182 PERSONAL NOTE…

      2026 Pantone Color of the Year: Cloud Dancer

      2026 Pantone Color of the Year: Cloud Dancer

      As the calendar turns to 2026, Pantone’s Color of the Year delivers a soft exhale in the form of PANTONE…

      Beyond the Bow

      Beyond the Bow

      As the holiday season approaches and gift lists start piling up, there is one tradition that sets the stage before…

      First Tuesday | January 2026

      First Tuesday | January 2026

        A journal of the ever-changing state of change in the branding world. January 2026  | Edition 181 PERSONAL NOTE…

      The Ultimate 4-Part Rebranding Checklist For Success

      The Ultimate 4-Part Rebranding Checklist For Success

      Every business will have its own tailored branding experience, but a rebranding checklist can help you prepare for all the…

      First Tuesday | November 2025

      First Tuesday | November 2025

        A journal of the ever-changing state of change in the branding world. November 2025  | Edition 179 PERSONAL NOTE…

      Beyond the Dust—

      Beyond the Dust—

      What happens when a brand strategist journeys alone to Burning Man—not just to observe, but to participate? This essay is…

      First Tuesday | October 2025

      First Tuesday | October 2025

        A journal of the ever-changing state of change in the branding world. October 2025  | Edition 178 PERSONAL NOTE…