flux branding
Creative Measurement
Creative Measurement: Part 2 of our 4-part series Last month we discussed the complex series of analysis we perform in…
The Science of Creativity
What’s the Science of Creativity? Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept…
Equity | Brand Value & What it Means for You
Brand Equity Brand building is a journey. Creating brand identity is a long-term process that happens on all company levels….
Identity | Authentic Brand Identity
Brand Identity Take stock of your brand identity and assess if your values are being effectively communicated. Your brand identity…
Positioning | The Heart of The Matter: Brand Positioning
Brand Positioning We live in a time of brand explosion. In today’s world, consumers have more choice, while businesses have…
Timing | Is it Time to Rebrand?
Brand Timing Change is the only constant. Most brands are in a continual state of flux, internally or externally….
Methodology: 3 Components of a Brand Strategy Process
Branding requires change, which means venturing into the unknown. As with any unknown endeavor, a brand strategy process is vital…
