flux branding
Small container. Big impact.
Genicook needed a brand transformation as they expanded sales of their glass food container products from B2B to direct to consumer. We brought a fresh perspective to this sustainable brand that’s putting happiness in the kitchen and keeping plastic out of the landfill.
Client
Genicook
Housewares
Genicook
- Brand Position
- Brand Identity
- Packaging
Visuals & Packaging
Appealing to an audience that’s both eco and fashion conscious, we crafted a stylish identity to communicate their sustainable commitment. Inspired by fruits, vegetables, and shapes from the natural world, bold graphics pair with bright colors for eye-catching visuals and packaging.
Logo
We refreshed and refined the brand mark and logotype to align with modernized, bold visual language.
The tagline “Good for Generations” sums up what makes Genicook special in a short, memorable statement. A full brand position document explains brand values, philosophy, tone, and more.
Brand Voice
We crafted a brand voice that’s friendly and positive, reminding us that small lifestyle changes can add up to big results. We also developed a branded name for their premium borosilicate glass: Geniglass.
