flux branding

Genicook Packaging

Small container. Big impact.

Genicook needed a brand transformation as they expanded sales of their glass food container products from B2B to direct to consumer. We brought a fresh perspective to this sustainable brand that’s putting happiness in the kitchen and keeping plastic out of the landfill.




  • Brand Position
  • Brand Identity
  • Packaging
Genicook Box

Visuals & Packaging

Appealing to an audience that’s both eco and fashion conscious, we crafted a stylish identity to communicate their sustainable commitment. Inspired by fruits, vegetables, and shapes from the natural world, bold graphics pair with bright colors for eye-catching visuals and packaging.

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We refreshed and refined the brand mark and logotype to align with modernized, bold visual language.

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The tagline “Good for Generations” sums up what makes Genicook special in a short, memorable statement. A full brand position document explains brand values, philosophy, tone, and more.

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Brand Voice

We crafted a brand voice that’s friendly and positive, reminding us that small lifestyle changes can add up to big results. We also developed a branded name for their premium borosilicate glass: Geniglass.

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