A multi-family residential community in University Park. Find your rhythm living in Jasper.



Flux was brought on by Cityview developers in the early stages of development and design to give their newest building a strong identity from the start. Located in University Park near USC and the Expo Line, we developed the brand around the concept of “peak performance,” appealing to both students and professionals looking to live and work better. Flux recommended the building feature a fully-teched out reimagining of the on-site gym, equipped with advanced fitness modalities for those who are constantly trying to go beyond their limits at work and at home. We developed the name Jasper based on its creative overtones and as a subtle nod to the crimson color of nearby USC. 


Client Services

Brand Position
Brand Identity

Construction Signage
Web Splash page

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.