flux branding
Touch the sky.
Sky Ala Moana is a twin-tower high-rise residential project located in the heart of Honolulu, adjacent to the island’s most influential shopping center. We crafted an original identity for the building, helping them reach full occupancy during initial lease-up.
Client
Avalon
Real Estate
Sky Ala Moana
- Naming
- Positioning
- Identity
- Logo
- Collection Book
- Photography
- Website
- Signage + Wayfinding
Positioning
The island life conjures images of laid-back beauty, but the reality of Honolulu traffic is a daily grind. The building’s truly walkable location in the Ala Moana district is a major draw, making it the place to live above the stress. Let go, unwind, and elevate your lifestyle at Sky Ala Moana.
Identity
We developed a visual language at the intersection of natural beauty and contemporary design, a departure from the tropical themes typically associated with Hawaii. An atmospheric gradient inspired by the sky of Honolulu imparts a sense of modern design and relaxation.
Logo
The extended lines of the logo mimic the shape of the two high-rise towers, and a san-serif font with linear elements feels clean and streamlined.
Book
A 60-page printed book features original photography of the surrounding area.
