flux branding

Sky Feature

Touch the sky.

Sky Ala Moana is a twin-tower high-rise residential project located in the heart of Honolulu, adjacent to the island’s most influential shopping center. We crafted an original identity for the building, helping them reach full occupancy during initial lease-up.

Client

Avalon

Real Estate

Sky Ala Moana
  • Naming
  • Positioning
  • Identity
  • Logo
  • Collection Book
  • Photography
  • Website
  • Signage + Wayfinding

 

 

Sky Family 1200x800

Positioning

The island life conjures images of laid-back beauty, but the reality of Honolulu traffic is a daily grind. The building’s truly walkable location in the Ala Moana district is a major draw, making it the place to live above the stress. Let go, unwind, and elevate your lifestyle at Sky Ala Moana.

Sky-Palette
Sky_Billboard

Identity

 

We developed a visual language at the intersection of natural beauty and contemporary design, a departure from the tropical themes typically associated with Hawaii. An atmospheric gradient inspired by the sky of Honolulu imparts a sense of modern design and relaxation.

Sky_Signage Colors
Sky_window-4

Logo

The extended lines of the logo mimic the shape of the two high-rise towers, and a san-serif font with linear elements feels clean and streamlined.

 

Sky_ConciergeDesk
Sky_Splash-PageV2

Book

A 60-page printed book features original photography of the surrounding area.

Sky_portfolio_3
Sky_portfolio_5
Sky_portfolio_6
Sky_Surfer 1200x800
Sky_View800 x1200
Sky_Poolside 800x1200