Client: The Wolff Company
When your home is a work of art. OLiVE DTLA is a multifamily project named for its location on Olive Street, simple and memorable. Positioned to appeal to young, creative urbanites, we created a visual language distinctly for them that expresses both peace and progressiveness. We coupled that identity with a highly successful PR launch campaign to select an Artist in Residence. For 6 months an artist lived on site rent free and received a monthly stipend to enhance the building with their style. Life and culture intersect. We held a global search and the campaign received national attention as it served to represent the burgeoning movement of developers and artists working together to bring life and culture to living spaces.