OLiVE DTLA is a multifamily project for young, creative urbanites in Downtown Los Angeles. With a unique visual language and a highly successful PR launch campaign featuring local artists, the building reached initial lease up upon opening.
Client
The Wolff Company
Real Estate
Olive DTLA
Property Positioning
Leasing Collateral
Website
Signage
Launch Campaign
Video Content
Artist-In-Residence Event
Flux created a visual language distinctly for them mixing creative energy with a rock-n-roll edge. The use of the dove relates to the name Olive– a traditional offering of peace. We used an unexpected color scheme to stand out among the crowd.
We coupled that identity with a highly successful PR launch campaign to select an Artist in Residence. For 6 months, an artist lived on site rent free and received a monthly stipend to enhance the building with their style.
Flux crafted a highly successful PR launch campaign to select an Artist in Residence, including a global search for applicants. The campaign received national attention, becoming a major moment in the burgeoning movement of developers and artists collaborating to bring life and culture to living spaces.
Our Artist in Residence campaign culminated in a launch event featuring the winning artist and a gallery exhibition of the finalists. We also produced a video and photo content of the event to be used in future communications and the website.
