flux branding

Taft Header

A Hollywood Original

We had the opportunity to brand this iconic creative office space at Hollywood & Vine. Home to Charlie Chaplin’s original office, we brought the Taft Building into the present while celebrating its storied past.


Industry Partners

Real Estate

The Taft Building
  • Positioning
  • Identity
  • Messaging
  • Website
  • Brochure
Taft Historic Collage

Opened in 1923 as Hollywood’s first high-rise office building, The Taft Building has always been a beacon for LA creatives. We crafted a position around the concept of building your legacy and making your mark. The Taft Building has earned its place in history– now it’s your turn. Secondary messaging played on the building’s location at the world-famous intersection of Hollywood and Vine.

Taft_Office Photo
Taft Moodboard
Taft inner page
Taft Cover
Taft Postcard

A neutral palette featuring a bright pop of coral and blue overlays meets classic serif lettering for a look that blends modern and historic.. The combination of serif and san serif typography creates a unique mix of contemporary cool and heritage aesthetic.

Taft Logo
Taft Building Sign

The Taft Building needed a brochure to support leasing efforts, and we wanted to give people something that they’d want to keep. We designed a brochure that doubles as a fold out poster, reminiscent of classic movie posters, for a memorable impression.

Taft Stationery
Taft Brand positioning