flux branding
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Sweet Escape: Chocolate Packaging
We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…
Inspiration: The Political Posters of Sister Corita Kent
This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…
Brand Identity is Marketing Infrastructure
Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…
Things We Love: Pantone 151
The Flux color has changed many times. From olive drab to marigold yellow, we love playing with the capacity of…
Things We Love: Circular Standard
Do you see a product and buy it just for the packaging? Do you stop dead in your tracks…
In The Brand
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
