flux branding

Visual Tone

General stylistic direction.

Your brand is more than words – visual tone is an equally powerful part of brand identity. We work with you to develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your written tone and overall brand concept. Once refined, we create a style guide to ensure consistency across all platforms and future messaging, enhancing brand recognition and strengthening brand communication.

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