What needs to be communicated?
Brand consistency relies on a well-developed messaging framework that marketers can depend on for ongoing communications. A Messaging Toolkit includes a series of the core communications concepts that resonate within a specific audience. The core concepts are supported by individual facts, each expressed by marketing in a voice and tone that’s natural for the touchpoint. Your Messaging Toolkit is a valuable resource that streamlines marketing communications for maximum engagement in social media, email communications, and merchandising.