How you sound.
Strong brands know who they are. With a solid brand platform, you’ll never lose sight of your brand identity. Your brand platform consolidates all aspects of the Distill phase into a single document that serves as a set of guiding principles for the brand. Used for both internal and external development, this document succinctly makes clear the core of your brand to investors, team members, and stakeholders. Including both written and visual tone, key messages, concepts and audiences, the brand platform is the indispensable foundation of brand brilliance.