flux branding

Brands In Flux

Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But rapid evolution of…

Brand Your Purpose

Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…

The Science of Opinions

The Science of Opinions

I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by…

Are you Contagious?

Are you Contagious?

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…

Brand Reincarnation

Brand Reincarnation

  Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands…

Brand Loyalty

Brand Loyalty

What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…

Brand Culture

Brand Culture

  Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture,…

Brand Spirituality

Brand Spirituality

  There are two schools of thought behind this. One is that organizations tactically recruit unified types of people. The…