flux branding
Brand Reincarnation
Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands…
Brand Loyalty
What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…
Brand Culture
Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture,…
Brand Spirituality
There are two schools of thought behind this. One is that organizations tactically recruit unified types of people. The…
What Is Brand Intelligence?
Brand intelligence is just one example of how your brand is much more than your logo. Branding combines psychology, logic,…
What’s Your Brand DNA?
It’s a molecule with a double-helix pattern that stores biological information. Scientifically speaking, your DNA is what makes you who…
Brand Karma
The concept of brand karma adds important principles for how businesses must behave. If profit was the only objective, there…
BISNOW: BMAC West
Branding: How to Differentiate your Project in a Booming Market. BISNOW BMAC west was a great success! Our strategic leader,…
