flux branding

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Joy Brands

Joy Brands

Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…

Are Brands The Last Trusted Institutions?

Are Brands The Last Trusted Institutions?

    Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…

Safety Brands

Safety Brands

Brands provoke us. They make us feel excited, inspired, powerful, hopeful. Brands work across the whole spectrum of emotions to…