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The Powerful Nature of Brand Archetypes
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…
Generational Intelligence: A New Approach to Branding
Understanding the target audience is essential in crafting authentic branding. It ensures that the brand’s messaging, products, and services resonate…
The Ultimate 4-Part Rebranding Checklist For Success
Every business will have its own tailored branding experience, but a rebranding checklist can help you prepare for all the…
How To Harness the Power of Authentic Brand Storytelling
Using authentic brand storytelling is often the missing piece of the puzzle when it comes to connecting with your audience….
Design In Bloom: Exploring Floral Design
Floral design has deep roots, stretching back to ancient civilizations like Egypt and Greece, where flowers were revered for their…
First Round
Last week, I attended First Round Los Angeles, a unique branding conference put on by Under Consideration. At First Round,…