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The Powerful Nature of Brand Archetypes
The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…
First Tuesday | November 2025
A journal of the ever-changing state of change in the branding world. November 2025 | Edition 179 PERSONAL NOTE Around…
Tiny Canvas, Big Impact
Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…
The Brand Value Framework
This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…
Designing the Experience:
Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….
How To Integrate Companies After Acquisition – 9 Important Steps
Working out how to integrate companies after acquisition is a rollercoaster. While you may be thrilled about the possibilities this…