flux branding
Effective branding is your best business advantage creating a bond between you and everyone you contact: customers, employees and even competitors. Authentic brands reflect the true character of the people behind their business, inspire loyalty and ignite sales.
Consider these 13 branding ideas for a great re-fresh to your brand.
Continue reading “13 Ideas for a Brand Re-fresh”
Creative Measurement: Part 2 of our 4-part series
Last month we discussed the complex series of analysis we perform in our minds, nearly instantaneously, when we “measure” the value of creative work. This process results in an opinion, and determines how we react to the materials we’re viewing. Read Part 1 here if you missed it.
I believe it’s possible to document a framework of the specific analytical evaluations that anyone conducts during this process. Continue reading “Creative Measurement”
What’s the Science of Creativity?
Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept us screaming. But I think Beyonce and Dodge Ram Trucks were equally victorious on Sunday.
Beyonce eliminated any doubt that she’s today’s reigning superstar with a stunning, post-inaugural, epic halftime show. And Dodge aired a 2-minute, long form commercial featuring beautiful photography of America’s farmers set to Paul Harvey’s poetry.
> Do you agree? Continue reading “The Science of Creativity”
