flux branding

Step 2: Distill

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During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build consensus around a position that uniquely differentiates you.

The result is a poetic, internal-facing document that acts as a guiding light for future visuals, creative expression, copywriting and marketing efforts. Brand positioning is what separates branding from graphic design; it infuses meaning that elevates visuals to a higher power of cognition.

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