flux branding

AAPEX 2019: A Strong Showing

FLUX BRANDING has been attending the AAPEX event for over a decade, supporting clients with their exhibits and marketing efforts.

AAPEX is the Automotive Aftermarket Parts Expo, and is among the largest industry trade fairs in the United States. It represents the $1 trillion global automotive aftermarket industry and features 2,500 exhibiting companies and 5,500 booths. Approximately 48,000 targeted buyers and more than 162,000 automotive aftermarket professionals from nearly 126 countries are in Las Vegas during the AAPEX and the SEMA Show, which runs currently.

Flux Branding has been attending the AAPEX event for over a decade, supporting clients with their exhibits and marketing efforts. Working with our local Vegas partner, Sructure Exhibits, this year’s event included a strong showing from 4 clients.

Motorcarparts of America selected Flux to design and produce a major exhibit for it’s 20′ x 110′ space. Consisting of 3 private conference rooms with room and A/C, the exhibit features 3 video towers and custom LED-lit product displays. Bold red, white and blue graphics give the brand a patriotic position, which showcases artistic photography of products. The 3 video towers work in sync to grab attention with products, color and bold messaging.

Flux  designed and produced a major 20′ x 110′ exhibit  for  Motorcarparts of America.


Dixie Electric selected Flux for their 10′ x 20′ budget exhibit. The small space was elevated by using a simple, clean, modern design approach. Maintaining white walls and crisp graphics, the booth became a peaceful retreat in a sea of visual noise.

Flux worked with Dixie Electric on a 10′ x 20′ budget exhibit.


DV Electronics selected Flux for a 20′ x 20′ open area to feature industrial test equipment for electrical components. The exhibit was budget-minded, using a simple 16′ tall back-lit graphic to anchor the space.

DV Electronics 20′ x 20′ open area booth featured large testing equipment.


Recochem selected Flux for their 10′ x 20′ exhibit, reducing their footprint from prior years to lower costs. The booth featured a monumental 5′ tall replica of an antifreeze container, with a video wall featuring motion graphics of products and facilities.

Flux co-founder Jamie Schwartzman attended the event. Educational sessions included industry analysis sessions and trend forecasts. A highlight was a keynote breakfast with President George W. Bush, who spoke candidly about his concerns with the current state of US politics. He added compelling remarks about his newfound appreciation of art, which helped open his mind and heart to being more perceptive of the world around him.


AAPEX 2020 will open Tuesday, Nov 3 — which is also election day for the next US president! Flux will be there, as usual, to be a part of this important industry gathering.

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