We’re excited to reveal the evolved brand identity of FLUX.

It’s the cobbler’s children syndrome: the shoemaker’s kids end up barefoot. This ironic metaphor is also true for us at Flux Branding. While we are busy crafting identities, meeting deadlines, and perfecting design for clients, there isn’t much time left for our brand.

But, we made the choice to make a change.

In mid-october we began to rebrand ourselves. Starting with a three-part Ignite Session, we revealed a meaningful brand position by discovering the archetype that defines our universal character: The Explorer. Flux guides clients to find their brand when the way forward has become unclear. Because when the path isn’t known, making progress isn’t certain.