Branding requires change, which means venturing into the unknown.
As with any unknown endeavor, a brand strategy process is vital for successfully developing a brand – or launching a rebranding campaign.
Taking a new path has challenges and pitfalls, but it doesn’t have to be scary. Following a proven branding methodology can ensure the identity you build today aligns with your long-term goals and vision. In fact, a successfully executed brand strategy process is an asset that can be measured on the balance sheet, in the boardroom, and in the behaviors of your target market for years to come.
Conversely, a failed branding or rebranding attempt can take years to recover from.
Low-risk branding methodology
But if the path is unknown, how can you walk with a sure step?
A trusted branding partner is your guide through the transformational process. Any top branding agency needs a proven branding methodology, such as the Flux IDEA Method. With this, we can ensure that your new (or re-vamped) brand will feel fresh, while still reflecting the authentic story of your company, your products, and your services.
Top brands make it look effortless.
Top branding agencies know that it’s not easy.
But every branding strategy process must include three core components:
1. Introspective analysis
Take stock of your business:
- What do you do?
- Why do you do it?
- What’s already there in your branding?
- What’s missing?
A guided dive through the core of your company determines the internal aspects – or spirit – of your business that define your outward voice. Finding the essence of who you are and where your passion lies is key to creating an authentic brand.
Without a comprehensive discovery process in place, branding is guided by assumptions. This results in disjointed brand messaging and fragmented results.
2. External analysis
Market research makes it clear where your brand fits in relation to your consumers, competitors, and industry landscape.
This stage is all about finding your brand positioning.
In a world saturated with choices, differentiation is crucial. Research determines the “gaps” in your market, space that is free for your brand to inhabit and shine, as well as trends that can help your brand take flight.
3. Harmony between design and strategy
A brand strategy is invaluable. A solid plan is the key to success.
But the execution is just as important. Your brand is defined by the gut feeling people get when they encounter it. The intention isn’t enough – clearly communicating that intention to elicit an emotional response is what matters.
Effective collaboration between strategic and creative thinkers at a top branding agency will take your brand to the next level. Developing a visual identity that is true to the brand strategy and is cohesive across all platforms is essential.
Great branding isn’t the product of chance, it’s the result of thoughtful and strategic action.
And a proven brand strategy process ensures that a branding initiative will be effective. At Flux (a top branding agency in Los Angeles), our proprietary branding methodology is called the IDEA method. It’s a four-step process that gets to the heart of who you are and lets your brand identity shine.
Curious how it would work for your business?
Let’s talk. We’ll share some case studies and build a custom plan to help you achieve a successful branding or rebranding campaign.