flux branding

Higher Love

VANA is a line of all-natural cannabis products that open your mind to elevated experiences. We crafted an identity that shines a light on VANA’s power to change perceptions, foster connections, and make everyday enlightening.




  • Naming
  • Positioning
  • Identity
  • Marchandise
  • Packaging


VANA comes from the word Nirvana, the highest state of enlightenment. Relaxing the body and mind through VANA products opens the channel for greater levels of awareness, revealing new insights and enhancing well-being.


We created a discrete, modern logo featuring the slanted lines of the name in an atmospheric gradient. Just like VANA products help you see differently, the logo becomes clear to those who know how to look. The four slashes become a recognizable shorthand for VANA.


Sleeved packaging integrates both the logo mark and the full name in an interesting reveal, creating a unique unboxing experience. Other packaging strategies feature the mark in a variety of colors to create a cohesive element across products.