Project
A modern interpretation of Nirvana, meaning the highest state of enlightenment, the name VANA taps into the innate human desire for peace, serenity and connection. VANA embodies a way of being that utilizes and enjoys the natural effects of cannabis and its derivatives, both recreationally and medicinally. VANA specializes in elevated cannabis experiences, bringing a new level of sophistication to contemporary individuals who embrace a modern lifestyle. Flux developed the brand for this premium cannabis product which included brand position, naming, copy and a variety of packaging concepts.
Client Services
Brand Positioning
Naming
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