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flux branding

      Shimahara_Brand Shimahara_Brand

      The cinematic advantage.

      This cutting-edge architecture visualization firm needed an updated look to match their aesthetic approach. Flux created a brand that’s as beautiful as their work.

       

      Client

      Shimahara Visual

      Real Estate

      Shimahara Visual
      • Positioning
      • Identity
      • Naming
      • Website
      Shimahara_onesheets
      Shimahara_detail_sm 650 x 375

      Positioning

      Shimahara Visual is a high-end visualization studio that works with starchitects all over the world. Their beautiful illustrations, films, and renderings do more than show an idea– they tell the story of a place. We came up with the concept of “cinematic advantage” to describe Shimahara’s narrative approach.

      Shimahara_Brand

      Visual Language

      We crafted a modern, bold visual language that played on an attention to materiality, futuristic forms, architectural structure, and a sense of directorial perspective.

      Identity

      Sleek stationery and business cards carried the new brand identity across touchpoints. We balanced a beautiful charcoal black with natural paper for a look that’s both elevated and tactile at the same time.