flux branding
The cinematic advantage.
This cutting-edge architecture visualization firm needed an updated look to match their aesthetic approach. Flux created a brand that’s as beautiful as their work.
Client
Shimahara Visual
Real Estate
Shimahara Visual
- Positioning
- Identity
- Naming
- Website
Positioning
Shimahara Visual is a high-end visualization studio that works with starchitects all over the world. Their beautiful illustrations, films, and renderings do more than show an idea– they tell the story of a place. We came up with the concept of “cinematic advantage” to describe Shimahara’s narrative approach.
Visual Language
We crafted a modern, bold visual language that played on an attention to materiality, futuristic forms, architectural structure, and a sense of directorial perspective.
Identity
Sleek stationery and business cards carried the new brand identity across touchpoints. We balanced a beautiful charcoal black with natural paper for a look that’s both elevated and tactile at the same time.
