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flux branding

      Life at the speed of luxe.

      This multi-family project at 12th and Grand needed a brand refresh to appeal to a young, fashion conscious consumer. We developed a memorable look that stands out from the competition.

      Developer

      The Wolff Company

      Real Estate

      G12
      • Identity System
      • Signage & Environmental 
      • Stationery
      • Website

       

      G12_print

      Identity

      These lofts, studios, and one bedroom apartments are designed to make a statement. We crafted an identity that matched the elevated interior design, using a luxurious black and gold color palette with a geometric pattern for a posh, decadent look.

      Logo

       

      We took the existing functional logo and brought it to match the sophistication and glam-chic design of the property. Integrating the G and the 1, the undulating forms of the mark match the delicate waves of the pattern.

       

      Signage

      A unique sign hangs in the leasing gallery featuring a custom beaded curtain to catch the eye. Brass wayfinding signage featuring the brand pattern creates a cohesive look throughout the building. Window clings and column wraps make a statement from the street.