G12 is a newly constructed, multi-family community located in DTLA’s South Park District.



Client: The Wolff Company

zBy fusing the G12 characters into an integrated art piece, a new logo was established rendered in gold foil. Using the interior design plan as inspiration, a custom pattern was created as a unifying visual element among brochures, signage, and collateral.

Client Services

Logo + Identity System
Leasing Collateral
One Sheet
Direct Mailer

Digital Ads
Leasing Gallery
Leasing Signage
Permanent Signage

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