Evergreen Financing is a direct lender that provides easy access to capital for professional real estate investors. Evergreen is a smart, tech-friendly solution to the complex and fragmented landscape of traditional financing. They came to Flux to build their brand from the ground up.
We developed a modern and approachable identity that gave a sense of cutting edge tech combined with ease for everyone. We developed the concept “Rethink Your Green” to communicate how Evergreen is innovating the private lending market, and followed it up with a green color palette to match. We called out the g in their logo mark to mirror a smile as well as tie back to the overall “green” concept.