We’re always lending. Evergreen Financing is a direct lender that provides easy access to capital for professional real estate investors. It’s the smart private-money resource that gets your project funded faster with a clean, simple, and easy web-based process. Our design direction remained clean, simple and friendly, leaving you with the feeling that …Money DOES grow on trees.
Borrow Better
Evergreen Financing is a smart solution to the complex and fragmented landscape of traditional real estate financing. We created a modern, tech-friendly brand that makes it clear: this isn’t your father’s direct lender.
Client
Evergreen
Tech
Evergreen
- Positioning
- Identity
- Website
- Logo
Brand Positioning
Website
We built Evergreen’s website to be bold and simple, just like their offering. Their app-inspired visual identity combines cutting edge-tech with friendly ease, while geometric elements call back to the “g” motif.
Messaging
The tagline “Rethink Your Green” communicates that Evergreen is innovating the private lending market. A punchy brand voice with simple statements sets the tone for a simple process. No headaches. No red tape. Just click, apply, close.
Style Guide
We created an complete identity system with logo and icons that could be easily translated to a website or application. The wordmark “bug” became a key element to bring some playfulness to the money lending business that is traditionally conservative and serious.
