Evergreen Financing is a smart solution to the complex and fragmented landscape of traditional real estate financing. We created a modern, tech-friendly brand that makes it clear: this isn’t your father’s direct lender.
Usually financing and smiles don’t go hand in hand. Evergreen is changing that. We called out the g in their logo mark to mirror a smile, emphasizing happy customers and a streamlined process.
The tagline “Rethink Your Green” communicates that Evergreen is innovating the private lending market. A punchy brand voice with simple statements sets the tone for a simple process. No headaches. No red tape. Just click, apply, close.
We built Evergreen’s website to be bold and simple, just like their offering. Their app-inspired visual identity combines cutting edge-tech with friendly ease, while geometric elements call back to the “g” motif.