flux branding
Take your next step.
Evo is a foot surgery practice in Los Angeles that combines the craft of plastic surgery, the expertise of foot surgery, and a spa-like patient experience. While preparing to open a new location in Beverly Hills, they came to Flux for a full rebrand. We worked closely with the lead surgeon and founder to craft a brand that reflected his vision for a truly one of a kind surgical studio.
Client
evo foot surgery
Professional Services
evo
- Brand Position
- Identity
- Photography
- Video
- Collateral
Strategy
Foot surgery has the ability to free people from pain, boost their confidence, and help them move forward both physically and emotionally. Because the Evo team takes a holistic approach to patient care to empower true transformation, we came up with the concept, “It’s more than your foot. It’s your next step.” The idea of stepping forward in life is at the heart of all brand messaging.
Identity
The evolved identity needed to create an atmosphere of care and trust without feeling cold and clinical. Taking inspiration from luxury and hospitality brands, we used elegant, refined letterforms for the logotype and created a subtle color palette using soothing, natural tones for a sophisticated yet calming visual tone.
Photography and Video
To showcase the elevated patient experience, we produced custom photography and video to be used across web and print collateral. Flux organized the entire shoot including creative direction, model selection, photographer and videographer team, resulting in a rich set of assets to launch the new brand publicly.
