flux branding

Guerrilla Tacos

Guerrilla Tacos started its journey as an illegal street corner cart, which evolved into a legit food truck, and then a brick-and-mortar location in the heart of the Arts District in DTLA.

Very few restaurants can claim that their so-called “street tacos” are anywhere near as authentic, but what happens to street-style food when the street itself is a no-go zone? Businesses across Los Angeles are grappling with the conundrum of the quarantine; adapting as best they can to these new circumstances.

For Guerrilla Tacos, that means working hard to preserve the top-tier quality of their food, while sharing it with customers on a larger scale than ever before.

At the onset of 2020, Guerrilla Tacos was providing what they call “Emergency Kits” to keep DTLA residents fed for the duration of the quarantine. Their signature offering, the Emergency Taco Kit, got a lot of attention. Now that we can pick up onsite or order delivery with Caviar or Postmates the “Kits” are no longer available, but they do offer other emergency items like toilet paper, a flat of eggs, or a pack of 60 tortillas.

Combine these items with their emergency margarita kit and you are set for a few days.

Guerrilla Tacos is a Flux Branding agency fave. We are sad to be out of the office for this extended period since Guerrilla is around the corner from our studio.

Here are some of our favorites that are easily available for delivery or pick up.

  • The sweet potato taco is sublime with roasted sweet potato, almond chile, feta cheese, fried corn, and green onion
  • Another veggie gem is the roasted cauliflower taco with dates, pinenuts, olives, parsley, burnt tomato salsa, and chives
  • For fish, our pick is the Baja fish taco or the jumbo shrimp tostada
  • And you can never go wrong with the classic pocho taco, a hard shell taco, ground beef pocho mix, chipotle crema, aged cheddar, pico de gallo, and avocado salsa.

My mouth is watering as I write this.

All of these options provide a superior long-term solution to quarantine dining than one-off take-out meals. Guerrilla Tacos may not be street food in the most literal sense, but its dedication to keeping DTLA fed with authentic Mexican cooking makes it worth a curbside visit. 

Newsletter subscription

Sign up for our monthly newsletter, First Tuesday, for our thoughts on the ever-changing state of the branding world.

This field is for validation purposes and should be left unchanged.

Enjoyed this article? Here are three more to help you!