flux branding

Stay Shady

Triton Floats is a D2C ecommerce company making high-quality floats for the pool, beach, lake or yacht. The brand had grown organically over the years and needed a full overhaul to communicate what makes Triton so much better than the competition.

Client

Triton Floats

Consumer

Trinton

Strategy
Position
Identity
Photography
Collateral
Packaging
Website

Brand Strategy

We did a complete rebuild of the Triton’s brand strategy, which had taken shape without oversight as the company expanded. Looking at competitors at similar price points and understanding the company’s vision and mission, we landed on a look and voice that’s friendly, down to earth, and all about summer chill.

The tagline “stay shady” refers to Triton’s innovative, best-selling product, the AquaCabana. Uniquely designed to keep you in the water and in the shade on the hottest summer days, we made this brand all about keeping you comfortable so you can keep the party going from sunup to sun down.

Brand Identity

Triton wanted an identity update, not a full redesign. Basing our new logos on their existing assets, we finessed the designs to be clean and balanced.

We standardized typography and color palette, creating a handy style guide for future use. We then carried the identity over to brand collateral, including packaging, instruction sheets, and thank you cards. The result is a look that’s modern and youthful, but still speaks to their focus on craftsmanship and high quality materials.

Photography

The current photography was completely ad-hoc, sourced from customers and employees with no unified look and feel. We organized a photoshoot to bring the brand look to life and increase consumer trust. Professional lifestyle and product photography effectively elevating the Triton brand.