Flux is Now a Frontify Agency Partner
Flux is excited to announce we are now a Frontify agency partner. Frontify is an exciting platform for brand asset management, allowing us to build Brand Guidelines and centralize brand assets in a whole new way for our clients.
After building hundreds of brands, we know how challenging it can be for clients to keep track of the many parts that make up an identity. Where is the logo in black and white? What version of the brand platform was final? Can we get a .png of this? With Frontify, these questions disappear. Everything lives together in a beautiful, easy to use platform. It’s trusted by major brands like Lufthansa, Bang & Olufsen, Volkswagen, and more.
What is Brand Asset Management?
First, it’s important to understand what we mean by brand asset management. Brand asset management protects a brand by ensuring that all brand assets are used consistently and in the correct way. This includes everything from using the correct color palette to ensuring that the brand’s messaging is consistent across all channels. Consistency is key to building brand recognition and trust, and brand asset management helps to maintain that consistency over time.
Digital asset management (DAM) is a subset of brand asset management that specifically focuses on the management of digital assets, such as images, videos, audio files, and other types of media. In the context of brand management, DAM involves the organization, storage, and distribution of digital assets to ensure that they are used consistently and effectively across all channels. In this day and age, pretty much every asset is digital– so how your brand manages digital assets to key to how clear your brand can communicate across touchpoints.
What is Frontify?
Digitizing assets has been an incredible step forward for the brand world, but it’s also made organization of those assets absolutely critical. Frontify allows brands to centralize all brand assets– identity, positioning, media, and more– into one system that’s flexible and adaptable to each client’s needs. With Frontify, brands can build their brand guidelines and manage, share, and download the assets, all in one place.
Frontify has four major components:
Digitizing assets has been an incredible step forward for the brand world, but it’s also made organization of those assets absolutely critical. Frontify allows brands to centralize all brand assets– identity, positioning, media, and more– into one system that’s flexible and adaptable to each client’s needs. With Frontify, brands can build their brand guidelines and manage, share, and download the assets, all in one place.
1. Brand Guidelines:
This is a best practices document that explains the core of the brand. It’s shared with internal teams and external partners to ensure consistent brand presentation. It includes brand positioning, visual identity, and more. At Flux, we create Brand Guidelines for all of our clients. Before Frontify, the only way to do this was in a PDF – a static document that was highly limited in sharing and updating ability. Frontify allows us to build customized, beautiful brand guidelines documents that are live and shareable, making updating and collaborating a breeze.
2. Digital Asset Management:
Frontify integrates DAM and Brand Guidelines into one platform, so as your guidelines evolve, so do your digital assets. There’s no need to go back and forth, trying to remember what the latest version of the campaign image is. With advanced sharing settings, it’s easy to customize who can access assets for download or viewing. You can also embed assets directly onto the web from Frontify, ensuring that if they ever need to be updated, they’ll update automatically across your online presence
3. Creative Collaboration:
Frontify is also a shared project platform, allowing teams to collaborate on asset creation in real time. With workflow management, it’s easy to work across teams or with external partners to share, give feedback, and approve asset creation.
4. Digital & Print Templates:
You can create templates for digital, print, and video to be housed directly in your Frontify platform, streamlining the creation of repetitive assets and ensuring that all visuals follow the same style. This is especially useful for working with external teams who may not be as well versed in your brand as internal designers, allowing them to seamlessly build assets that are always in line with your brand.
How Flux Can Help You Build Your Frontify
As an agency partner, we are using Frontify to build Brand Guidelines for our clients. Frontify is replacing our traditional approach of using Google Slides and PDFs to distribute brand guidelines to our clients, supporting them in better digital asset management practices from the start. We are well versed in the possibilities and customization available within the platform, and focus on building beautiful, branded guidelines which include strategically organized assets for future use and growth.
We’re incredibly excited to be using Frontify for our clients, and believe it’s a major advancement in brand management. Check out brands using Frontify on their website, and get in touch with us if you’re interested in using Frontify for your brand. Flux can build your identity from the ground up, culminating in a brand manual built on the Frontify platform, or we can help you integrate your existing brand assets into Frontify to streamline organization in the future. Wherever you’re at with your brand, Frontify is an amazing tool that will allow your brand to scale like never before.
Bringing your company into the future is important work – so don’t let fear hold you back from it. If you want some guidance along the way, our branding agency in Los Angeles is here to help.