{"id":1425,"date":"2013-05-10T22:32:11","date_gmt":"2013-05-10T22:32:11","guid":{"rendered":"http:\/\/fluxbranding.com\/express-yourself\/"},"modified":"2019-05-10T23:50:23","modified_gmt":"2019-05-11T06:50:23","slug":"express-yourself","status":"publish","type":"post","link":"https:\/\/fluxbranding.com\/express-yourself\/","title":{"rendered":"Express Yourself"},"content":{"rendered":"
<\/a><\/p>\n Over the last few issues of First Tuesday we\u2019ve been discussing the complex series of analysis we perform in our minds, nearly instantaneously, when we \u201cmeasure\u201d the value of creative work. This process results in an\u00a0opinion<\/b>, and determines how we react to the materials we\u2019re viewing.<\/p>\n Read\u00a0Part 1<\/a>\u00a0and\u00a0Part 2<\/a>\u00a0of the series if you missed it.<\/p>\n >To summarize the theory:<\/b><\/p>\n \u2022 I believe it\u2019s possible to document the analytical evaluations that anyone conducts (subconsciously) in measuring creative work to form an opinion and a corresponding reaction.<\/p>\n \u2022 A working knowledge of this framework can inform how new work is created, to increase the likelihood that it would be highly valued when observed by an audience.<\/p>\n \u2022 The framework combines personal analysis across 3 key areas, using a mathematical formula to compute a result.<\/p>\n <\/a><\/p>\n ><\/b>\u00a0Cv is\u00a0Creative Value:<\/b>\u00a0Final result <\/p>\n Creative efforts are driven by the need to\u00a0communicate<\/b>\u00a0something\u2013 feelings, observations, commentary, aesthetics and more. Using some forme of artistic language, these creative conversations extend beyond the spoken word (in many cases) to leverage media, medium and metaphor for the purpose of\u00a0expression<\/b>.<\/p>\n This month we\u2019ll explore 3 key considerations in determining\u00a0Expressive Value<\/b>, which relates directly to the conceptual nature of the work. Unlike Intrinsic Value, which is relatively predictable, Expressive Value is more subjective and relies on 3 measurable components:\u00a0Concept<\/b>,\u00a0Narrative<\/b>\u00a0&\u00a0Style<\/b>.<\/p>\n 1. Conceptual Framework<\/b>\u00a0<\/a> High Value Messages:<\/i>\u00a0Critical. Opinionated. Intellectual…
\n><\/b>\u00a0Iv is\u00a0Intrinsic Value:<\/b>\u00a0Monetary worth
\n><\/b>\u00a0Ev is the\u00a0Expressive Value:<\/b>\u00a0Content included
\n><\/b>\u00a0Pv is the\u00a0Provocative Value:<\/b>\u00a0Challenge posedPart 3:<\/p>\nEXPRESSIVE VALUE<\/h2>\n
\nThe fundamental expressive content is the meaning contained within the work, or the messages driving the creator to act. This is the essential core for delivering communication through topics, imagery and morals inherent in the work, invested by the creator for the benefit of himself or the viewer. An evaluation of these messages form the first component of an overall measurement of Expressive Value.<\/p>\n
\nLow Value Messages:<\/i>\u00a0Mundane. Irrelevant. Trite…<\/p>\n