{"id":1425,"date":"2013-05-10T22:32:11","date_gmt":"2013-05-10T22:32:11","guid":{"rendered":"http:\/\/fluxbranding.com\/express-yourself\/"},"modified":"2019-05-10T23:50:23","modified_gmt":"2019-05-11T06:50:23","slug":"express-yourself","status":"publish","type":"post","link":"https:\/\/fluxbranding.com\/express-yourself\/","title":{"rendered":"Express Yourself"},"content":{"rendered":"
\n

\"Jamie<\/a><\/p>\n

Over the last few issues of First Tuesday we\u2019ve been discussing the complex series of analysis we perform in our minds, nearly instantaneously, when we \u201cmeasure\u201d the value of creative work. This process results in an\u00a0opinion<\/b>, and determines how we react to the materials we\u2019re viewing.<\/p>\n

Read\u00a0Part 1<\/a>\u00a0and\u00a0Part 2<\/a>\u00a0of the series if you missed it.<\/p>\n

>To summarize the theory:<\/b><\/p>\n

\u2022 I believe it\u2019s possible to document the analytical evaluations that anyone conducts (subconsciously) in measuring creative work to form an opinion and a corresponding reaction.<\/p>\n

\u2022 A working knowledge of this framework can inform how new work is created, to increase the likelihood that it would be highly valued when observed by an audience.<\/p>\n

\u2022 The framework combines personal analysis across 3 key areas, using a mathematical formula to compute a result.<\/p>\n

\"Creative<\/a><\/p>\n

><\/b>\u00a0Cv is\u00a0Creative Value:<\/b>\u00a0Final result
\n><\/b>\u00a0Iv is\u00a0Intrinsic Value:<\/b>\u00a0Monetary worth
\n><\/b>\u00a0Ev is the\u00a0Expressive Value:<\/b>\u00a0Content included
\n><\/b>\u00a0Pv is the\u00a0Provocative Value:<\/b>\u00a0Challenge posedPart 3:<\/p>\n

EXPRESSIVE VALUE<\/h2>\n

 <\/p>\n

Creative efforts are driven by the need to\u00a0communicate<\/b>\u00a0something\u2013 feelings, observations, commentary, aesthetics and more. Using some forme of artistic language, these creative conversations extend beyond the spoken word (in many cases) to leverage media, medium and metaphor for the purpose of\u00a0expression<\/b>.<\/p>\n

This month we\u2019ll explore 3 key considerations in determining\u00a0Expressive Value<\/b>, which relates directly to the conceptual nature of the work. Unlike Intrinsic Value, which is relatively predictable, Expressive Value is more subjective and relies on 3 measurable components:\u00a0Concept<\/b>,\u00a0Narrative<\/b>\u00a0&\u00a0Style<\/b>.<\/p>\n

1. Conceptual Framework<\/b>\u00a0\"Sliced<\/a>
\nThe fundamental expressive content is the meaning contained within the work, or the messages driving the creator to act. This is the essential core for delivering communication through topics, imagery and morals inherent in the work, invested by the creator for the benefit of himself or the viewer. An evaluation of these messages form the first component of an overall measurement of Expressive Value.<\/p>\n

High Value Messages:<\/i>\u00a0Critical. Opinionated. Intellectual…
\nLow Value Messages:<\/i>\u00a0Mundane. Irrelevant. Trite…<\/p>\n

2. Narrative Framework<\/b>\u00a0\"Open<\/a>
\nThe delivery of the messages intended to communicate rely on some form of narrative framework. The choices made by the artist have tremendous impact on the viewer\u2019s ability to comprehend the work, through the use of metaphor, storytelling, materials and metadata. The way the message is delivered is the second evaluative measurement for Expressive Value.<\/p>\n

High Value Narrative:<\/i>\u00a0Clarity. Irony. Gesture. Representation…
\nLow Value Narrative:<\/i>\u00a0Confused. Hesitant. Rambling…<\/p>\n

3. Stylistic Framework\u00a0\"Frames<\/a><\/b>
\nThe selective use of stylistic canons for decorative or artistic references further positions the work for evaluation in the overall measurement of Expressive Value. Styles make direct historical references a period of prevailing thought, that creatives use as a mechanism to position the work within a historic context.<\/p>\n

High Value Style:<\/i>\u00a0Avant Garde. Modernist. Decorative. Minimal…
\nLow Value Style:<\/i>\u00a0Chic. Fad. Novelty…I believe the formula for Expressive Value is calculated through an equation of these 3 variables as follows:<\/p>\n

Expressive Value = Concept + {Narrative x Style}<\/b><\/p>\n

This equation accounts for the fact that well-articulated work that employs strong stylistic references can have high expressive value, even if the conceptual framework isn\u2019t the focus. That\u2019s how\u00a0American Apparel<\/b>\u00a0attracts consumers,\u00a0Cadillac<\/b>\u00a0continues to resonate, and\u00a0Red Bull<\/b>\u00a0transcends the beverage product category. Concepts need to be exceptional in respect to Style and Narrative, which amplify each other. But amazing concepts have tremendous power, and can eclipse everything when powerfully conceived. This is the nature of\u00a0Expressive Value<\/b>.<\/p>\n

Now, let\u2019s return to the original formula for Creative Value. In the final analysis, Expressive Value plays a huge role in the measurement of creativity. I believe that the concepts of Expressive and Provocative value are so powerful that their impacts multiply \u2026 as a result, they can easily outweigh Intrinsic Value. Which is why creativity isn’t measured based on monetary value systems alone.<\/p>\n

Traditionally financial success has been used as a makeshift way of keeping score. But in the creative world some of the best artists, designers and creative minds have struggled to find financial rewards and failed miserably. The\u00a0Framework for Creative Measurement<\/b>\u00a0takes into account the dynamic and complex analytics involved that go far beyond dollars.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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