This is why we always begin branding by understanding your authentic essence before we begin to create any visuals. By conducting an objective inquiry and recording our observations, answers emerge that are uniquely appropriate for you. By simply listening with an open mind, we are able to identify the true nature of who you are.
Then, with an identity clearly defined, we can create all the visuals that are a reflection of your brand. With this clarity, your logo, business cards, packaging, website and everything used to communicate your identity resonates consistently with who you are.
But sometimes companies attempt to adopt an identity they think their customers demand. This strategy is rarely successful. The effort required to maintain a false identity is exhausting and eventually cannot be sustained. Ultimately, the identity will return to a more accurate reflection of their true character.