Since 2015, the Broad has been one of DTLA’s top destinations for incredible contemporary art. Named for philanthropists Eli and Edythe Broad, with eye-popping design by architecture firm Diller Scofidio + Renfro, this three-story museum features 120,000 square feet of gallery space that welcomes nearly a million visitors every single year. Most importantly, it welcomes them all 100% free of charge. Even in a city as museum-dense as Los Angeles, the Broad’s accessibility is practically unparalleled. This dedication to making art available for everybody is what motivates their newest post-quarantine initiative: An online program titled #TheBroadFromHome.
Visitors to the Broad typically reserve their free tickets online in advance, or brave an impressive line that snakes around its porous honeycomb facade. Accessing #TheBroadFromHome is even easier; all it takes is a couple of clicks to connect with their online portal and get going. Each week, some of the world’s best artists will be sharing their work in new, immersive ways designed to help virtual audiences “find inspiration through music, poetry, and conversations […] and to stay connected to one another.” The physical museum may be closed, but its content is still available like never before.
#TheBroadFromHome page is always evolving, with lots of possibilities to explore. Currently, the first is called the Light and Space. A film shot in 4K and entirely in slow motion, Light and Space reveals The Broad’s iconic architecture from darkness into light—. Second, The Broad’s three-part video series LA Intersections: Music, Language, Movement, which celebrates a diverse and vibrant array of Los Angeles-based musicians, poets, and dancers who will be activating the distinct physical spaces of the museum. In addition there are ongoing curatorial talks featuring The Broad’s curators Ed Schad and Sarah Loyer, who take a deeper look at artists in the Broad collection, which is notable for its dedication to the full arc of artists’ careers and the depth of its holdings.
The final offering (as of this piece being written) is a series of at-home Family Workshops. Every Friday morning, the Broad releases another video across its social media platforms with simple “step-by-step instructions for an art activity that families can do together at home.” From tracing Keith Haring-style silhouettes to making textural collages like Broad collection artist Mark Bradford, these fun creative experiences bring people closer to the arts — and to each other. Plus, for parents looking to keep young children active and engaged, it offers a perfect format for arts and crafts family time.
While these selections are available at the moment, #TheBroadFromHome intends to keep adding and expanding on their offerings weekly for the duration of the quarantine. DTLA residents may not be able to visit the Broad in person for the foreseeable future, but with #TheBroadFromHome, they—and other art lovers all around the world—can bring infinite creative potential into their homes.