Step 1: Ignite
IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply evolving an existing brand that needs to be sharpened. It’s based on established best-practices that are logically aligned to deliver meaningful brand strategy, identity, collateral and campaigns.
The ignite phase is a comprehensive look inside and outside your company to establish a deep understanding of your business.
This effort ensures that the facts are compiled, people are heard, trends are identified and context is developed. This step is essential in knowing the truths that become the foundation for an authentic brand.