Type: Brand Strategy

When the Downtown Center Business Improvement District (DCBID) needed to update their website, dowtownla.com, they chose Flux as their trusted local partner to spearhead a strategic redesign. The first and largest BID in DTLA, their site had grown organically over the years and needed major restructuring, organization and search engine optimization to support their work into the future. Flux undertook a comprehensive audit of back-end programming, user experience, and information architecture to determine the best route forward. Working with their chosen web content management platform, Geocentric’s Citylight, we created a site with beautiful design and user interface, streamlined navigation, intuitive functionality and seamless UX that is optimized both for users and for back-end analytics.