Quickly generate new data to answer specific questions.
Both employee and consumer facing surveys generate useful data for the branding process. Using established online platforms, we’re able to gain insight into how people feel about almost anything, including their reactions to visual materials. It’s a tool to manage risk though early-stage quantitative data that’s easy to analyze across a wide range of dimensions.
Internally, surveys rally support for the branding initiative and make it clear that employee input is welcome. We gain more valuable insights into the organization’s spirit to determine if a gap exists between management and employees.
Externally, customer surveys help us calibrate the strong and weak points in brand communication. Using a variety of targeting options, we can develop an audience comprised of the right individuals that meet the criteria of your specific customer profile.